Succeeding in the World of Business

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Succeeding in the World of Business

by Noah Cox, Executive Vice-President

Business is the language of commerce. Whether this is negotiating a merger deal between two companies, to simplifying supply chains by working in supply chain, to be the “doctor” of the business world as a consultant, helping companies with their problems and bringing them back to “health.” Anybody who wishes to succeed in the professional world must have a business mindset. But, just like any skill in this world, becoming a savvy businessman or woman is something that can be taught. The first thing you need to know is how to market your product.

When I mean “product,” this can vary. This can vary from a good your company produces; a service your company offers, or a skill set you yourself can bring to the table when working on a project or applying for a new job. The first trick in succeeding in the business world is knowing how to market this. One of the best ways to market anything is not as much to support the logical reasons as to the emotional reasons why you should buy what you’re trying to sell. When you look at some of the largest companies on the planet (take Apple for example), they aren’t trying to sell you the latest iPhone, they’re trying to sell you a feeling. Take a look at just about any Apple commercial. When you watch the video, noticed how they portray the people in the ad as happy with their iPhone, rather than advertising how much processing power their latest phone has, or how much of a better value their phone is as compared to their competitors. By doing this, your emotional subconscious takes over, and you associate Apple’s products with success and happiness, enticing you to buy their products. Another example would be selling your professional experience to a new employer. In this case, you should try to start with the logical reasons as why they should hire you, but when you make it to the final rounds of the interviews, often the charisma or feeling you can leave your interviews with is the thing that gets you the job. Because when you leave the room from that interview, you want that interviewer saying, “That person talks, acts, and carries themselves in the way we feel like our company’s employees should.”

Another great way to get ahead in the world of business is being prompt and sticking to your word. It’s easy to talk the talk, but saying what you plan on doing and then actually following through is a whole new level. Sounds simple right? But think about how many times someone you know said they were going to do something major and then didn’t follow through. Being a person of your word is priceless to employers. People don’t want to hire a talker, they want to hire a doer. On the topic of doing what you say you’re going to do, having a great work ethic builds on this. If you look at some of the world’s most successful people, Elon Musk for example, they aren’t only known for their genius but also their work ethic. Elon is known for working 120 hour work weeks just to make sure his companies survive (keep in mind there are only 168 hours in a work week). Now, I’m not saying you need to work 120 hours a week to make it big, but you will have to be the one that’s known to go the extra mile in order for your employer or investor to take a chance on you.

Finally, a big skill you’ll need if you want to become successful in business or in general the workforce of tomorrow is a drive for what you do. Almost nobody you’ll meet has gotten successful off a career or a job or a company they hate to work for. Rather, they go there because they love what they do so much they are willing to go that extra mile I mentioned in order to achieve that success. Furthermore, a passion for whatever they are doing has most likely also inspired them to learn more about their field, further honing their skills and making them an industry leader in their expertise.

Everybody wants to get ahead and succeed. It allows one to gain a sense of self accomplishment and satisfaction with their life. But they’re not going to get there doing something they hate, improperly marketing what they are trying to sell, having a poor work ethic or not making good on their promises. All of these skills can come naturally, as long as you find out what you love to do most. And once you’ve turned your passion into a career, the rest gets easier from there.


Maurice S. Henderson